About Us
caridia brings application-led microfibre solutions to the UK market, backed by 18 years of professional cleaning and product-category experience.
The Right Microfibre Solution for Every Surface
High-performance cleaning begins not simply with a good product, but with selecting the right construction for the surface, task and required result.
CARIDIA LTD. was established to bring carefully selected, high-quality microfibre solutions to the UK market, backed by 18 years of product-category experience. As a dependable solutions partner, we assess products against defined criteria for quality, performance and durability, matching each application with an appropriate technology.
Our expertise extends from automotive detailing and home care to professional cleaning and delicate-surface care. When shaping the caridia portfolio, we consider technical parameters including absorbency, surface safety, fabric weight (GSM), construction and expected service life, supported by responsive customer care.
An approach that offers more than a product
We focus on understanding each requirement, selecting the right microfibre solution and building long-term trust.
The Right Microfibre Selection
We assess the product characteristics that determine performance for every surface and application.
A Quality-Focused Portfolio
Our range prioritises absorbency, durability, surface safety and ease of use.
Professional Solutions Partnership
We provide individual and business customers with solutions suited to their applications, not simply products.
Dependable Service
We build lasting business relationships through informed guidance and responsive support.
From requirement to the right solution
We Understand the Requirement
We consider the surface, frequency of use and expected performance.
We Recommend the Right Product
We match technical characteristics to the intended application.
We Assess Quality
We evaluate selected products against performance and reliability criteria.
We Provide Ongoing Support
We support customers with product selection and effective use.
The principles that guide our work
Quality
We build our portfolio around performance and dependable service life.
Trust
We create lasting relationships through transparent communication and consistent service.
Performance
We prioritise practical performance and effective results for the intended application.
Consistency
We offer dependable support that evolves with changing requirements.
“We do not simply provide microfibre products. We provide the right solution for every surface.”
To support better professional cleaning decisions.
We provide dependable, application-led microfibre solutions that help customers select the right product for each surface and task. We aim to make product differences clearer while maintaining a consistent focus on quality, performance and customer care.
To become a trusted international microfibre brand.
We aim to build recognition for caridia through careful product selection, reliable service and a clear understanding of professional cleaning applications.
Solutions that evolve with changing requirements
Cleaning technologies, surfaces and user habits continue to evolve. caridia follows these changes closely, keeping its portfolio relevant and providing microfibre solutions through a dependable, professional service approach.
As we prepare for the future, our focus remains unchanged: carefully assessed products, informed guidance, long-term business relationships and an appropriate solution for each application.